I’m Madison Howard, calling Columbus, Ohio home sweet home. Let me tell you, my heart beats for all things art and design. Specifically, I’m all about UX design, with a side of branding thrown in for good measure. Why UX design, you ask? Well, it’s like the perfect fusion of my two biggest passions: design and psychology. There’s just something magical about crafting experiences that not only look great but also deeply resonate with people on a psychological level. It’s what I live for!
Apart from my love for design, I’ve got a whole bunch of hobbies that keep me busy. Animals? Can’t get enough of them—some say I might have too many, but I reckon there’s always room for more furry friends. Travel-wise, I’ve been around a bit, but my bucket list is still a mile long. Photography’s another thing I enjoy, though I’m not claiming to be a pro—just snapping away for the fun of it! And hey, you could call me a DIY fanatic—I’m always up for a project that lets me get creative.
community service hours through a variety of organizations.
of the Kappa Pi chapter of the National Art Honors Society (NAHS).
as an active member in a variety of clubs and organizations such as the National Society of Leadership and Success, the Beta Xi chapter of Alpha Xi Delta, and the Columbus chapter of the Interaction Design Association (IxDA).
both of the two highest scholarly art awards at the 2023 Marietta Art Exhibition.
Graphic Design & Psychology
Remote
• Act as the primary UX designer for Prices4Antiques, collaborating closely with the development team to lead the comprehensive redesign of their extensive auction website.
• Streamlining the design implementation process, reducing development time by 20%, and ensuring a faster time to market for new products.
• Developing a complete brand identity, including logos, typography, and color palettes, resulting in a cohesive and memorable brand image, leading to increased brand recognition and customer loyalty.
Columbus, OH
• Crafted and executed user-centric design strategies to enhance the user experience of the SaaS tech startup’s products and services.
• Collaborated with cross-functional teams to create intuitive and visually appealing digital interfaces, ensuring seamless navigation and engagement.
• Implemented design enhancements across various digital platforms, including web and mobile, to improve conversion rates and drive user engagement.
• Generated design mockups and prototypes using industry-standard tools like Figma and Sketch, facilitating effective communication and feedback loops within the team.
Columbus, OH
• Executed a successful overhaul of the company’s online presence, leading to a 50% increase in user engagement and a 20% rise in customer satisfaction, ultimately enhancing brand loyalty and market competitiveness.
Remote
• Revamped the Alpha Xi Delta Beta Xi Foundation’s website, resulting in a nearly 100% increase in online donations and website traffic. Enhanced the organization’s online visibility and support for its educational initiatives.
Marietta, OH
• Designed and produced over 50 marketing materials for over 10 campus organizations, increasing campus event attendance and engagement.
© 2024 Design By Mads.