Hi, I’m Madison, a Digital & User Experience Designer based in Columbus, Ohio. I specialize in crafting thoughtful, user-centered experiences that blend clean visual design with insights from psychology. For me, design isn’t just about how something looks; it’s about how it makes people feel, think, and interact.
Outside of design, I’m an animal lover, an amateur photographer, and a fan of all things DIY. I also love to travel and explore new places, my list of dream destinations is always growing. Whether I’m working on a new design project or tinkering with a creative idea at home, I’m happiest when I’m building something with intention and personality.
community service hours through a variety of organizations.
of the Kappa Pi chapter of the National Art Honors Society (NAHS).
as an active member in a variety of clubs and organizations such as the National Society of Leadership and Success, the Beta Xi chapter of Alpha Xi Delta, and the Columbus chapter of the Interaction Design Association (IxDA).
both of the two highest scholarly art awards at the 2023 Marietta Art Exhibition.
Graphic Design & Psychology
Remote
• Collaborate with the Experience Design team on both end-stage and full-lifecycle digital projects
• Ensure design quality and consistency before final developer handoff
• Convert Adobe XD files to Figma and build comprehensive Figma design systems
• Communicate efficiently with project managers and fellow designers to minimize revisions and maintain project timelines
• Support UI alignment across multiple platforms, focusing on detail and usability
Remote
• Design digital marketing assets including email newsletters, social media graphics, web banners, and promotional flyers
• Create brand guides and UI kits for clients across various industries
• Support well-known consumer brands including Shiftpod, Popdarts, and Frost Buddy
• Contribute to light video editing and animated graphics using Adobe Photoshop and After Effects
• Ensure brand consistency across all visual outputs while meeting fast-paced deadlines
Remote
• Designed a comprehensive Flowbite-compatible UI kit for the Titan X platform
• Created scalable, modular UI components to ensure brand consistency and responsive functionality
• Developed cohesive systems for typography, iconography, buttons, and color usage
• Focused on developer-friendly structure to support a smooth handoff and long-term usability
• Maintained visual clarity while enhancing overall user experience across devices
Remote
• Act as the primary UX designer for Prices4Antiques, collaborating closely with the development team to lead the comprehensive redesign of their extensive auction website.
• Streamlining the design implementation process, reducing development time by 20%, and ensuring a faster time to market for new products.
• Developing a complete brand identity, including logos, typography, and color palettes, resulting in a cohesive and memorable brand image, leading to increased brand recognition and customer loyalty.
Columbus, OH
• Crafted and executed user-centric design strategies to enhance the user experience of the SaaS tech startup’s products and services.
• Collaborated with cross-functional teams to create intuitive and visually appealing digital interfaces, ensuring seamless navigation and engagement.
• Implemented design enhancements across various digital platforms, including web and mobile, to improve conversion rates and drive user engagement.
• Generated design mockups and prototypes using industry-standard tools like Figma and Sketch, facilitating effective communication and feedback loops within the team.
Columbus, OH
• Executed a successful overhaul of the company’s online presence, leading to a 50% increase in user engagement and a 20% rise in customer satisfaction, ultimately enhancing brand loyalty and market competitiveness.
Remote
• Revamped the Alpha Xi Delta Beta Xi Foundation’s website, resulting in a nearly 100% increase in online donations and website traffic. Enhanced the organization’s online visibility and support for its educational initiatives.
Marietta, OH
• Designed and produced over 50 marketing materials for over 10 campus organizations, increasing campus event attendance and engagement.
© 2024 Design By Mads.